MARS Retail Branding & Market Enhancement Execution in Saudi Arabia
Eventador successfully executed a large-scale retail branding and market enhancement project for MARS International, one of the world’s leading confectionery brands known for products like M&M’s and Snickers.
This project focused on enhancing in-store visibility, product presentation, and customer engagement across retail environments in Saudi Arabia, in addition to supporting branding execution in international markets.
Through strategic retail execution, custom display solutions, and optimized merchandising, Eventador transformed shelf presence into a powerful marketing tool that drives attention and increases purchase intent.
The objective was to maximize product exposure, strengthen brand dominance in retail spaces, and improve overall customer experience.
Project Information
Company Name
MARS International
Arabic Name
Mars International
Industry
FMCG – Global Confectionery
Project Type
Retail Branding & Market Enhancement
Audience
B2C Customers
Location
Saudi Arabia (Nationwide Coverage) + International Execution
Venue
Retail stores, supermarkets, and distribution networks
Project Duration
Ongoing Annual Execution
Scale
300–400 active branches (with continuous expansion)
Exhibition Scale & Authority
Execution across 2000+ retail locations annually
300–400 active branches at any given time
1200+ shelves and gondolas implemented
Nationwide and international deployment
Global brand-level execution standards
This positioned the project as a high-volume retail branding operation for a global FMCG leader.
Eventador Scope of Work
Eventador delivered a full retail marketing and branding execution solution:
Retail Branding & In-Store Execution
- Custom display stand design and fabrication
- In-store branding and visual merchandising
- Sticker design, production, and installation
- Shelf organization and gondola optimization
- Enhanced product placement for visibility and sales
- Maintaining global brand consistency across locations
Operations & Coordination
- Accurate site measurements and preparation
- Coordination between design, production, and installation
- Multi-location deployment across Saudi Arabia
- Logistics management and scheduling
Media Documentation
- Visual documentation of installations
- Reporting and tracking for performance evaluation
- Content creation support for marketing campaigns
Key Project Challenges
Fast Execution Cycles
Retail branches required quick turnaround between measurement, production, and installation.
High Operational Complexity
Execution inside active stores with customer traffic and operational limitations.
Large-Scale Deployment
Managing branding across thousands of locations required precision and coordination.
Diverse Customer Behavior
Different retail environments required flexible and adaptive merchandising strategies.
How Eventador Solved It
Eventador implemented a scalable execution model:
- Dedicated team for MARS operations
- Parallel execution across multiple locations
- Fast-track production and installation
- Strong coordination between field teams
- Flexible execution depending on store conditions
This ensured consistent quality and fast delivery across all locations.
Project Results & Performance
- Execution across 2000+ locations annually
- 1200+ shelves and gondolas installed
- Improved product visibility and shelf dominance
- Enhanced customer engagement in-store
- High-quality retail presentation
- Client satisfaction rate: 100%
The project significantly strengthened MARS’ retail presence and competitive positioning in Saudi Arabia.
Strategic Impact
This project demonstrates Eventador’s ability to:
- Execute global-level retail branding projects
- Handle high-volume multi-location deployments
- Enhance in-store marketing and merchandising
- Maintain international brand standards
- Deliver measurable improvements in product visibility
Services Delivered
Why This Project Matters
Looking to Strengthen Your Retail Presence?
Eventador provides complete market enhancement and retail branding solutions, including:
- Retail branding and merchandising
- Custom display stand solutions
- In-store marketing execution
- Sticker and visual branding
- Nationwide rollout and logistics
Contact Eventador today to elevate your brand visibility and dominate retail spaces.
