Kinza Retail Branding & Market Enhancement Execution in Saudi Arabia
Eventador successfully delivered a large-scale market enhancement and retail branding project for Aljameel International (Kinza), a leading Saudi and international beverage company.
The project focused on enhancing product visibility, in-store engagement, and brand awareness across retail environments, in addition to executing branding across multiple events and activations in different cities and countries.
Through a combination of custom display stands, sticker branding, gondola merchandising, and event execution, Eventador transformed Kinza’s presence into a strong visual and marketing experience that attracts customers and drives interaction.
The goal was to maximize product exposure, dominate shelf visibility, and strengthen Kinza’s positioning in highly competitive retail and event environments.
Project Information
Company Name
Aljameel International (Kinza)
Arabic Name
Al Jameel International – Kinza
Industry
FMCG – Beverage Industry
Project Type
Retail Branding & Market Enhancement + Brand Activation
Audience
B2C Customers
Location
Saudi Arabia (Nationwide Coverage) + International Activations
Venue
Retail stores, supermarkets, exhibitions, and events
Project Duration
Ongoing Annual Execution
Scale
200–350 retail branches + 60–90 events
Project Scale & Authority
300+ retail branches executed annually
60–90 brand activations and events
Nationwide coverage across Saudi Arabia
International presence in multiple countries
Full brand launch and positioning execution
This positioned the project as a multi-channel market enhancement campaign combining retail execution and event marketing at scale.
Eventador Scope of Work
Eventador delivered a full integrated market enhancement solution:
Retail Branding & In-Store Execution
- Custom stand fabrication and installation
- In-store branding and visual identity execution
- Sticker design, production, and installation
- Shelf organization and gondola merchandising
- Optimized product placement for maximum visibility
- Consistent brand presence across all retail locations
Brand Activation & Event Execution
- Execution of brand activations across multiple cities
- Participation in international and regional events
- On-ground brand visibility and engagement setups
- Creating interactive brand experiences for customers
Operations & Coordination
- Measurement and site preparation
- Coordination between design and execution teams
- Fast deployment across branches and event locations
- Efficient logistics and scheduling management
Media Documentation
- Visual documentation for projects
- Tracking reports for performance monitoring
- Content creation support for marketing use
Key Project Challenges
Fast Execution Requirements
Some branches and events required execution within very tight timelines.
Complex Multi-Channel Execution
Managing both retail execution and event activations simultaneously.
Active Retail Environments
Installation inside operational stores with customer presence.
Diverse Audience
Targeting a wide audience across retail customers and event visitors.
How Eventador Solved It
Eventador implemented a scalable and high-performance strategy:
- Dedicated team for Kinza operations
- Parallel execution across multiple locations
- Rapid deployment systems
- Strong coordination between field teams
- Flexible execution for both retail and events
This ensured smooth execution across all channels with consistent quality.
Project Results & Performance
- Execution across 300+ retail branches annually
- Successful delivery of 90+ events and activations
- Strong brand visibility in retail environments
- High engagement across event audiences
- Full product launch support and positioning
- Client satisfaction rate: 100%
The project significantly enhanced Kinza’s market presence, retail visibility, and brand awareness across multiple channels.
Strategic Impact
This project demonstrates Eventador’s ability to:
- Execute integrated retail and event marketing campaigns
- Manage large-scale multi-location projects
- Deliver strong brand activation experiences
- Enhance in-store visibility and customer engagement
- Support brand growth across local and international markets
Services Delivered
Why This Project Matters
Looking to Scale Your Brand Presence?
Eventador provides full market enhancement and brand activation solutions, including:
- Retail branding and merchandising
- Custom display stands
- Event activation and execution
- In-store marketing strategies
- Nationwide and international rollout
Contact Eventador today to elevate your brand visibility and drive real market growth.
