Wefag Retail Branding & Market Enhancement Execution in Saudi Arabia
Eventador successfully delivered a large-scale retail branding and market enhancement project for Wefag, a leading Saudi confectionery brand specializing in marshmallow, jelly, and sweet products.
This project focused on enhancing in-store product visibility, customer engagement, and sales performance across hundreds of retail locations in Saudi Arabia.
Through strategic retail branding, custom display stands, sticker implementation, and gondola merchandising, Eventador transformed traditional shelf presence into high-impact brand experiences.
The goal was to maximize product exposure, attract customer attention, and optimize retail space utilization for stronger sales conversion.
Project Information
Company Name
Wefag
Arabic Name
Al Wefag
Industry
FMCG – Confectionery & Retail Products
Project Type
Retail Branding & Market Enhancement
Audience
B2C Customers
Location
Saudi Arabia (Nationwide Coverage)
Venue
Retail stores, supermarkets, and distribution points across cities and villages
Project Duration
Ongoing Annual Execution
Scale
500+ retail branches covered
Project Scale & Authority
500–600 active retail locations
Nation wide execution across Saudi Arabia
3500+ meters of display installations annually
Continuous branding rollout across multiple regions
This positioned the project as a large-scale retail marketing and brand visibility operation within the Saudi FMCG market.
Eventador Scope of Work
Eventador delivered a full retail marketing execution and branding solution:
Retail Branding & In-Store Execution
- Custom display stand fabrication and installation
- Retail branding implementation across branches
- Sticker design, production, and installation
- Shelf organization and gondola merchandising
- Optimized product placement for visibility and conversion
- Brand identity consistency across all locations
Operations & Coordination
- Measurement and site preparation coordination
- Design alignment with execution requirements
- On-ground installation and deployment
- Nationwide logistics and branch rollout management
Media Documentation
- Visual documentation of installations
- Reporting through images and tracking sheets
- Performance tracking support for future optimization
Key Project Challenges
Tight Execution Timelines
Some installations required extremely fast turnaround between measurement, approval, and execution.
Complex Retail Environments
Execution was done inside active stores with customer presence and operational constraints.
Large-Scale Coverage
Managing branding across hundreds of branches required high coordination and efficiency.
How Eventador Solved It
Eventador implemented a scalable and efficient execution strategy:
- Dedicated team exclusively for Wefag operations
- Fast-track execution workflows
- Simultaneous multi-location deployment
- Real-time coordination between teams
- Efficient scheduling and logistics management
This ensured fast, consistent, and high-quality execution across all locations.
Project Results & Performance
- 3500+ meters of branded display installations annually
- Coverage across 500+ retail branches
- Improved product visibility and shelf impact
- High customer engagement inside stores
- Client satisfaction rate: 100%
The project significantly enhanced Wefag’s in-store presence and market visibility, leading to stronger brand recognition and sales potential.
Strategic Impact
This project demonstrates Eventador’s ability to:
- Execute large-scale retail branding across Saudi Arabia
- Deliver fast and efficient multi-branch deployment
- Enhance in-store marketing and product visibility
- Optimize retail spaces for better customer engagement
- Provide full market enhancement solutions for FMCG brands
Services Delivered
Why This Project Matters
Looking to Improve Your Retail Presence?
Eventador provides full market enhancement and retail branding solutions, including:
- Retail branding and merchandising
- Custom display stands
- In-store marketing execution
- Sticker and visual branding
- Nationwide rollout and logistics
Contact Eventador today to transform your retail presence into a powerful sales driver.
