Pepsi Khobar International Half Marathon Event Activation – Saudi Arabia
Eventador successfully executed a full sports event activation and on-ground management for Pepsi (Aljomaih) during the Khobar International Half Marathon.
This large-scale sporting event attracted professional and amateur runners from across Saudi Arabia and internationally, requiring precise coordination, logistics, and real-time operational execution.
The project focused on delivering a seamless runner experience, efficient support distribution, and strong brand presence throughout the race route.
Event Information
Event Name
Khobar International Half Marathon – Pepsi
Arabic Name
ماراثون الخبر الدولي (نصف ماراثون) – بيبسي (الجميح)
Event Type
Sports Event / Marathon
Audience
Runners & Public (B2C)
Location
Eastern Province (Dammam / Khobar), Saudi Arabia
Venue
Khobar Corniche
Event Date
27 December 2021
Frequency
Annual
Event Scale & Authority
1200+ runners and organizers
21.1 km race distance
International and local participation
Large-scale outdoor sports event
This positioned the project as a complex sports event activation across a long-distance route.
Eventador Scope of Work
Eventador delivered full sports event execution and activation services:
Event Setup & Activation
- Design and preparation of event zones
- Distribution of support stations across the route
- Water distribution (Aquafina) for runners
- Ensuring brand visibility throughout the event
Event Management & Coordination
- Full event management and execution
- Coordination between organizers and participants
- Ensuring smooth race flow across all zones
Media Production
- Capturing event highlights through video production
- Publishing content on brand platforms
Key Project Challenges
Early operation hours (starting at 4 AM)
Long event duration (until 2 PM)
Large geographic spread (21 km route)
Managing diverse participants
How Eventador Solved It
Eventador implemented a high-efficiency execution strategy:
- Pre-event planning and logistics
- Dedicated trained operational teams
- Distribution planning across race zones
- Strong coordination and real-time management
Project Results & Performance
- 1200+ participants served simultaneously
- Smooth operation across the full race route
- High engagement and runner satisfaction
- Client satisfaction rate: 100%
Strategic Impact
This project demonstrates Eventador’s ability to:
- Execute large-scale sports events
- Manage long-distance event logistics
- Deliver real-time operational excellence
- Enhance brand visibility in outdoor events
Services Delivered
Why This Project Matters
Looking to Execute a Sports Event?
Eventador provides full sports event and activation solutions including:
- Event planning and execution
- Logistics and route management
- Participant engagement
- On-ground coordination
Contact Eventador today to execute your next sports event
